Reach broader audiences with professional Facebook advertising. Bonehead Digital creates hands-off Facebook ad campaigns for tattoo artists worldwide. While Instagram captures younger clients, Facebook reaches older demographics (30-50+) and different audiences—parents getting first tattoos, professionals seeking quality work, collectors looking for experienced artists. Expand your reach beyond Instagram with targeted Facebook advertising that works.
active users on Facebook worldwide. While Instagram dominates tattoo discovery among younger clients, Facebook reaches older, often higher-spending demographics who aren't as active on Instagram. Facebook ads help tattoo artists connect with professionals, parents, and mature clients seeking quality tattoo work—audiences with disposable income actively searching for experienced artists on the world's largest social platform.
Facebook advertising reaches demographics Instagram misses, expanding your client base significantly.
Facebook's user base skews older than Instagram. Reach clients aged 30-50+ who have higher budgets, appreciate quality work, and are actively seeking experienced tattoo artists—not just browsing.
Facebook reaches working professionals who may not use Instagram regularly but are ready to invest in quality tattoo work from established artists with proven portfolios.
Facebook users often search with specific intent—looking for artists specializing in cover-ups, large pieces, or specific styles. They're further along in the decision-making process.
Facebook has stronger penetration in suburban and regional areas where Instagram usage is lower. Reach clients in markets beyond major cities through Facebook advertising.
Facebook ads typically cost less per impression than Instagram while reaching audiences with higher purchasing power. Better ROI for tattoo businesses targeting mature clients.
Facebook ads work best alongside Instagram. While Instagram captures younger clients, Facebook expands your reach to all age groups—comprehensive coverage of the entire tattoo market.
Our hands-off Facebook advertising process maximizes your visibility among older demographics.
We review your tattoo portfolio on Instagram, Facebook, or your website to identify work that appeals to Facebook's older, more mature demographic.
We create Facebook ad campaigns targeting specific age ranges (30-50+), geographic locations, and interests to reach clients who appreciate quality tattoo work.
Your tattoos appear in Facebook feeds of potential clients actively searching for experienced artists—professionals, parents, collectors seeking quality work.
Facebook drives mature clients with serious intent and higher budgets. More qualified leads = better clients = larger pieces = higher revenue per booking.
Facebook advertising delivers unique advantages Instagram can't match.
Facebook's advanced targeting options let you reach specific demographics, interests, behaviors, and life events—perfect for tattoo artists serving niche markets.
Facebook's older demographic typically has more disposable income and seeks larger, more complex tattoo pieces from experienced artists—higher average booking values.
Facebook's image and carousel ad formats beautifully showcase your tattoo portfolio to audiences who appreciate artistry and craftsmanship.
Facebook ads can extend to Instagram automatically through Meta's ad platform—one campaign, maximum reach across both platforms.
Track exactly how Facebook ads perform—impressions, clicks, profile visits, inquiries. Optimize campaigns based on real performance data.
Bonehead Digital handles all Facebook ad creation, targeting, optimization, and management. You focus on tattooing while we handle your Facebook advertising.
We create location-specific Facebook advertising campaigns for tattoo artists in every major market.
Sydney, Melbourne, Brisbane, Perth, Adelaide, Gold Coast
Auckland, Wellington, Christchurch, Hamilton
LA, NYC, Miami, Chicago, Austin, Portland
Toronto, Vancouver, Montreal, Calgary
London, Manchester, Birmingham, Leeds
Dublin, Cork, Galway, Belfast, Limerick
Yes. Facebook ads work exceptionally well for tattoo artists targeting older demographics (30+) and broader audiences beyond Instagram. With 2.9 billion active users, Facebook reaches clients who may not use Instagram but are actively searching for quality tattoo artists in their area—professionals, parents, and mature clients with higher budgets.
Ideally both (Meta ads). While 70% of clients discover their artist on Instagram, Facebook reaches older demographics and different audiences that Instagram misses. Many successful tattoo artists use both platforms simultaneously for maximum reach across all age groups and client types.
Facebook ad costs vary based on your location, competition, and budget. Most tattoo artists start with $300-$1000/month. Facebook advertising typically costs less per impression than Instagram while reaching demographics with higher purchasing power, making it cost-effective for tattoo businesses targeting mature, professional clients.
Facebook ads typically attract older, more mature clients (30-50+)—working professionals, parents, collectors—who have higher budgets and seek larger, more complex tattoo pieces. These clients often research thoroughly before booking and value experience and quality over price.
While having a Facebook page is recommended, you can run Facebook ads that direct to your Instagram profile or website if you don't maintain an active Facebook presence. Bonehead Digital can work with your existing online presence regardless of which platforms you actively use.
Most tattoo artists see increased website traffic and profile visits within the first week of running Facebook ads. Quality client inquiries typically begin within 2-4 weeks. Facebook ads often generate higher-value bookings than Instagram, though lead volume may be lower—quality over quantity.
Join tattoo artists worldwide reaching mature, high-value clients with Bonehead Digital's professional Facebook advertising service. Expand beyond Instagram to capture the entire tattoo market.